Employer Branding

You know what’s great about your company, but do your candidates?

Why is this important?

The war for talent has never been so intense. Most candidates receive approximately 3 counter offers when on the job hunt, and that’s not all you have to worry about. With mounting discussion around flexible work, development opportunities and salaries on the rise, you need to ensure that you’re putting your best foot forward, as well as making a pretty big song and dance about it. That’s where employer branding comes to the party.

Giving a purpose to why your people should take pride in their work can make a big impact. In a candidate short market it is important to break from the pack to attract the best people.

How do we tackle this?

Just like the best things in life, it’s what on the inside that matters. Your employer brand stems from many different channels, many of which are embedded into the everyday workings of your company.

Gaining insight into why your people love their jobs is a great place to start, and quickly highlights potential opportunities we may consider down the line. This enables us to put together a unique continuous improvement plan, to get your brand on track and on the radar for top talent.

We can create all sorts of things including unique workshops to refresh your EVP or how to evolve your brand from consumer and business based to include your employer brand. We work with your team to establish a range of different channels to promote your employer brand, such as career hubs, videos, landing pages and events. We also leverage our social media and professional networks to amplify your reach.

86
%

86% of employees and job seekers research company reviews and ratings to decide on where to apply for a job.
Source: Glassdoor
75
%

75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
Source: Glassdoor
68
%

68% of millennials visit employee social media pages to evaluate the employer’s brand.
Source: Glassdoor

In a market that’s so competitive, a job opportunity and a pay check just don’t cut it anymore. People are expecting more from companies. This means that developing your employer brand that stands out from the crowd, and ensuring your EVP reflects the direction you want to take, is more important than ever. Feel free to reach out via the links below!

- Tom Mackintosh, Managing Director, Solutions

LinkedIn Send an email