The war for talent has never been so intense. Most candidates receive approximately 3 counter offers when on the job hunt, and that’s not all you have to worry about. With mounting discussion around flexible work, development opportunities and salaries on the rise, you need to ensure that you’re putting your best foot forward, as well as making a pretty big song and dance about it. That’s where employer branding comes to the party.
Giving a purpose to why your people should take pride in their work can make a big impact. In a candidate short market it is important to break from the pack to attract the best people.