A sprinkle of startup with your Currywurst?
In our latest Talent Unleashed Startup City series we highlight Berlin. A city rich in history and with even more to offer today – sausages with curry powder, worn down buildings revamped into hip establishments and an infamous underground nightlife. When you’re as trendy a city as Berlin, it comes as no surprise when you become a highly attractive location for startups in Europe and beyond.
Views of Berlin City
Change and reinvention on the horizon
Ever since the fall of the wall which divided the city in 1989, Berlin has worked hard to build itself as a multicultural and dynamic metropolis and towards its economic development. A key benefit of this has been the growth of a startup and technology ecosystem which is quickly gaining momentum. 10 years ago, there were only a few dozen startups in Berlin. Yet today there are over 2,400 of them. There has also been a 70% increase in digital jobs in the same period. In fact, a new business starts in the city every 20 minutes!
What makes Berlin so attractive?
Berlin is affordable – low cost of living, low business taxes and housing is much cheaper than other cities such as San Francisco and London. Complementing this is the lower salary ranges for tech talent. This has made it less risky for startups to set up shop, experiment and to innovate.
Talent making its mark on Berlin
There is also the access to infrastructure and capital. €2 billion has already been invested in Berlin startups in 2017, up a billion from 2016. International investors entering Berlin is higher than any other EU city and it has the largest share of the pie for international investor backing at 48%. More recently, the Brexit has made London, its key contender, a lot less attractive and contributed towards Berlin’s appeal which has one of the most open immigration policies in Europe.
The new Talent office in Mitte Berlin
This has created an organic growth of infrastructure which is allowing startups to succeed and scale. Berlin’s famous incubator, Rocket Internet has been behind success stories like Delivery Hero, HelloFresh and Foodpanda. Factory, a co-working space which is home to local and international tech companies such as SoundCloud and Airbnb is fostering the development of a strong tech community. It has partnered with Google Ventures, hosts talks and provides the space for the tech community to connect. It is no wonder then that Berlin has been voted as the most favourable city to start a startup in the EU!
It has also been exciting times for Talent with the opening of an office right in heart of the tech scene in Mitte. After remotely servicing the market for 12 months covering start-ups, Mobility, Food, Marketing, eCommerce, Cryptocurrencies, Payments, SaaS, Retail and many more areas, it made sense for the team to make a move and work more closely with the community. Our Talent Unleashed Awards has also showcased the creativity of the city with some strong Berlin entrants.
Talent has arrived in Berlin!
The place for startups!
The competition to win the title of Europe’s tech epicentre is tough. Berlin’s combination of cool culture, living standards and favourable immigration policies make it the winning contender for the title of Europe’s startup city!
The famous Berlin Wall
Berlin is a truly multicultural city, there are just under 500,000 foreigners in the city and from 185 countries.
JFK famously said, “Ich bin ein Berliner”, during his visit to the city. Nice attempt at the language! It translates to “I am a jelly doughnut”.
Between 40,000 and 50,000 people dance at Berlin’s world famous clubs each weekend.
Berlin is said to have more museums than raining days – there are almost 200 of them.
It took just under a year for East and West Germany to be reunified after the fall of the wall 1989. In that time, “mauerspechtes” (wall peckers) chipped away at the wall as souvenirs.